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Theme and Case Strategy Development

Turning Complex Facts Into Compelling Themes.

Jurors (and Judges) deliberate in themes and analogies, so it is important to give legal decision makers the cognitive and memorial hooks on which to hang their conversation. When cognitive schemas are brought into play, jurors can more easily commit to memory and retrieve your case facts, evidence, and testimony. Research also shows that story organization facilitates evidence comprehension and enables jurors to reach a pre-deliberation verdict decision. Thus, theme and narrative case development is crucial to a successful case outcome.

Focus Litigation Consulting’s theme and case strategy development draws upon our vast legal psychology experience and social science know-how to identify and curate the most effective themes, case strategies, and trial tactics for a case, and develop an approach to incorporate these heuristics into the case presentation at trial.

Theme and case strategy development is beneficial in the early stages of trial preparation through final pretrial preparation. Consultations can be scheduled freestanding or in conjunction with mock trial or focus group research.
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