Achievement is Infectious

Stay up-to-date with FLC client news, successes, and hot topics in jury research and trial consulting.

In the Press: The Elizabeth Holmes Trial (Wall Street Journal)

“The most effective trial attorneys, criminal and civil, are storytellers, so they want to paint a picture for jurors in a narrative form, and then they want to supplement that story with
confirming evidence.” The way Ms. Holmes presents herself is part of that confirming evidence.

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Making Lemonade Out of Lemons: Jury Research in the Era of COVID

The COVID-19 pandemic has become the world’s largest work-from-home experiment with millions of people being forced to work remotely and adapting to a more digital personal and professional lifestyle. Dr. Michelle Pena discusses the impact of quarantining and social distancing on jury research, and the benefits of conducting virtual mock trials and focus groups.

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In the Press: How Focus Groups Make Better Arbitrations (Chicago Daily Law Bulletin)

Social science research shows that decision-makers come into cases with the same biases and attitudinal predispositions and thought processes, regardless of whether they’re well-versed in the law or not.” Dr. Satin suggests it’s even more important to do in an arbitration because of the very limited appellate rights. If you get it wrong the first time, you’re probably done.

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