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Image Consulting and Trial Wardrobe

Helping Make the Right Impression—Before
Saying a Word.

Jurors and judges respond very strongly to visual stimuli – they make snap decisions in less than a few seconds and then spend the next few minutes trying to confirm their initial impression. It is very hard to resist the vivid impression legal decision makers have of a litigant from seeing them in a courtroom or in a videotaped deposition. Trial counsel, clients, and witnesses are judged before anyone opens their mouth, so it is crucial to look and dress appropriately.

Color and fit of attire are very powerful communicators that have emotional, psychological, and physiological effects on both the wearer and the observer; they can be used as a silent language to evoke visceral reaction antecedent to words. Grooming (i.e., hair, nails, facial hair, overall cleanliness, etc.) is also a powerful visual communicator. Thus, in a courtroom, where emotions are running high, the strategic psychosocial use of appearance and attire should be another tool in a trial team’s visual presentation arsenal.

Focus Litigation Consulting’s trial image consulting services provide litigants with powerful overt and subliminal tools to project an image that connects positively with a judge or jurors and aligns with the facts of a case. We meet with the trial team, clients, and/or witnesses to assess appearance and attire. We will then make recommendations and determine proper proportions, color complements, and clothing as well as grooming needs. We can also select a customized and carefully edited collection of trial outfits.
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