Focus Litigation Consulting’s Dr. Geri Fischman was recently interviewed by South Carolina Lawyers Weekly on how Gen Z is shaking up tactical approaches to jury trials today. The article explores what trial teams can expect from this new generation of jurors, and what lawyers can do to maintain effective advocacy in this changing legal landscape.
Dr. Fischman shares insights drawn from her extensive jury research, including mock trials and focus group research, on navigating a multigenerational jury panel and, in particular, on tailoring case presentations and witness testimony to a Gen Z oriented trial strategy informed by behavioral science and litigation consulting practices.
For more insights from Dr. Fischman and related coverage, read the full feature in South Carolina Lawyers Weekly: click here
Focus Litigation specializes in mock trials and focus group jury research, that allow trial teams to test multigenerational reactions to a case and develop data-driven legal strategy for the most effective presentation and persuasion of Gen Z, Millennial, Gen X, and Boomer jurors. Our work frequently supports attorneys and litigation teams preparing cases for regional courts, including those in South Carolina. By simulating courtroom dynamics and gathering diverse juror feedback, we uncover what resonates with these particular juror groups individually and holistically when they interact on a jury panel.
If Gen Z trial strategy, behavioral science insights, or trial consulting approaches for multigenerational juries are of interest, you can consult our publicly available resources or reach out for an informational discussion on our multigenerational jury research approaches. We regularly work with legal teams seeking strategic insights into evolving juror expectations and courtroom communication dynamics. We are glad to point you to relevant case studies or discuss how these insights might inform your next matter.
