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Community Attitude Survey

Understand Juror Views Before They Step Into the Box.

Juror Opinion Polls provide important and useful information about the attitudes of potential jurors on both general and specific aspects of the case, including the parties involved in the litigation. Using community attitude surveys, we can learn how bias may affect jurors’ reactions and case results. In a criminal context, a community attitude survey is also suitable for focusing on any prospective or pending plea deals and determining overall culpability were the case to proceed to trial. In a civil context, a community attitude survey can also focus on the potential exposure, financial recovery, and overall value of a case. It can be used not only to increase negotiating posture and drive settlement strategy, but also to analyze whether to take on a high-risk case and to manage a client’s expectations.

Using quantitative research from jury-eligible individuals in the trial venue, Focus Litigation Consulting will provide a reliable, empirically based community attitude survey, as well as an analysis of the results. This type of survey is useful at all stages of litigation. It can help the trial team select a suitable venue, test a litigant’s or witness’s testimonial style, develop case themes and strategies, analyze the effects of media and pre-trial publicity, measure community bias, identify high-risk jurors, and craft voir dire questions and effective supplemental juror questionnaires.
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